Full Sail students, faculty and alumni, don’t miss your chance to hear Mack Collier, social strategist and author, talk about insights from his book Think Like A Rock Star. You’ll learn how brands can apply his techniques to turn customers into fans, and supercharge their word of mouth marketing! BONUS: Mack’s giving away 5 autographed copies of his book to attendees! Still need persuading? Check out this teaser:
"Feeding the content beast" is a scary prospect, and one that dissuades some small business owners from trying to blog. Creating great content doesn’t need to be overly burdensome. You can (and should) reimagine content that you create to populate several different channels. A whitepaper breaks down into a few blog posts, which in turn break down into social media posts, etc.
I recently conducted a podcast interview for MarketingProfs, in which I talked with author Mack Collier about his book Think Like A Rock Star. The incredibly talented Veronica Jarski listened to the audio and created visual sketch notes, which she then posted to SlideShare. The result is incredible! Check it out:
»WARNING: CONTENT MAY BE TOO AWESOME FOR SQUARES«
— Doyle Wheeler (@KinetekMedia)
Squeeze every last ounce of awesomeness from your content: otherwise, you won’t be maximizing your content marketing efforts. It can be easy, if you’re willing to get creative and consider fun options like sketch notes.
Bonus: Releasing content in different formats (audio and visual, for instance) helps you to reach different types of learners in your audience.
We can’t all be as talented as Veronica Jarski, but we can all get more mileage out of the content we create.
Also, this might be the best rendering of me in history:
If you want to revisit the awesome, full-length podcast-y goodness, here it is.
And if you’re the type that wants all the details, get Mack’s book: It’s fantastic!