Kerry O'Shea Gorgone

Writer, Speaker, Lawyer, Educator,
Host of MarketingProfs Podcast
Orlando, Florida
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Recent Tweets @kerrygorgone

My new post today for @markwschaefer covers tips for dealing with social media stalkers! http://bit.ly/DontBCreepy

As a marketer, I love seeing people do content marketing well. I especially love when they’re small business owners, and use creative thinking to drum up business better than the buy guys. I REALLY love it when said small business owner is my brother.

Update: They archived the video on babyproofing your trash, but this is the next one in a series of 15 segments! It covers adding value to your home with a few simple fixes you can do yourself in 5 minutes!

Nicely done, Warren O’Shea!

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Full Sail students, faculty and alumni, don’t miss your chance to hear Mack Collier, social strategist and author, talk about insights from his book Think Like A Rock Star. You’ll learn how brands can apply his techniques to turn customers into fans, and supercharge their word of mouth marketing! BONUS: Mack’s giving away 5 autographed copies of his book to attendees! Still need persuading? Check out this teaser:

Nice graphic explaining the distinctions between paid, earned, and owned media. Photo credit: Gavin Lewellyn on Flickr.

How to compress / zip a file using a Mac.

The education system is in rough shape. What happens at home matters more than ever. I just supported Support the #NCFLBigGive on @ThunderclapIt // @geoffliving

Always fun catching up with my friend, superlawyer @maxielu! #ILoveLucy (at Post 390)

Had such a great time running the round table in blogger law w/ @moebes at #TypeACon (at The Westin Buckhead Atlanta)

@kcossin and me at #FlBlogCon 13. Thanks for a fun day, Ken! xoxoxo (at Flblogcon2013)

"Feeding the content beast" is a scary prospect, and one that dissuades some small business owners from trying to blog. Creating great content doesn’t need to be overly burdensome. You can (and should) reimagine content that you create to populate several different channels. A whitepaper breaks down into a few blog posts, which in turn break down into social media posts, etc. 

I recently conducted a podcast interview for MarketingProfs, in which I talked with author Mack Collier about his book Think Like A Rock Star. The incredibly talented Veronica Jarski listened to the audio and created visual sketch notes, which she then posted to SlideShare. The result is incredible! Check it out:

»WARNING: CONTENT MAY BE TOO AWESOME FOR SQUARES«

So, Veronica successfully distilled a 30-minute audio podcast into an easy to read takeaway. As I learned this week at Content Marketing World, people consume visual content 60,000 times faster. #science

See?

Squeeze every last ounce of awesomeness from your content: otherwise, you won’t be maximizing your content marketing efforts. It can be easy, if you’re willing to get creative and consider fun options like sketch notes. 

Bonus: Releasing content in different formats (audio and visual, for instance) helps you to reach different types of learners in your audience.

We can’t all be as talented as Veronica Jarski, but we can all get more mileage out of the content we create.

Also, this might be the best rendering of me in history:

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#WIN

If you want to revisit the awesome, full-length podcast-y goodness, here it is

And if you’re the type that wants all the details, get Mack’s bookIt’s fantastic!