FTC Gets Serious About Disclosure (and You Should, Too)!

I’ve written in detail about the Federal Trade Commission’s updated disclosure guidelines from March 2013, but for every point they clarified, they left 5 questions unanswered. Fast forward to June 2015: the FTC has updated its “What People are Asking” PDF document to address some common questions and shut down some approaches brands, bloggers and influencers had been using […]

How to Keep Your Social Media Contest from Becoming a Trial

Legal requirements regarding social media giveaways and contests.

Everyone loves winning, but the legal requirements for holding online contests are complex, and costly mistakes can turn your profitable promotion into a loss. Cole Haan received a stern warning from the Federal Trade Commission (FTC) after its recent social media contest. /Begin mandatory disclaimer/ This post and any articles linked from this post are […]

Influence Marketing and the FTC’s 4Ps of Disclosure

Influencers and brands alike should be aware of the FTC’s guidelines for making necessary disclosures in sponsored content. The guidelines have been in place since 2000, but were updated in March of 2013. I’ll give you the short version: if bloggers receive anything of value (free samples, payment, sponsored trips, etc.), this needs to be […]