FTC Gets Serious About Disclosure (and You Should, Too)!

I’ve written in detail about the Federal Trade Commission’s updated disclosure guidelines from March 2013, but for every point they clarified, they left 5 questions unanswered. Fast forward to June 2015: the FTC has updated its “What People are Asking” PDF document to address some common questions and shut down some approaches brands, bloggers and influencers had been using […]

Live Streaming with Meerkat & Periscope: A Marketer’s Legal Checklist

5-Step Legal Checklist for Marketers Using Live Streaming Apps like Meerkat and Periscope

People love behind-the-scenes content, and live streaming video from a company event or corporate headquarters can offer marketers a unique opportunity to connect with their online audience. Mobile apps like Meerkat and Periscope make live streaming as easy as taking a video with your smartphone, but make no mistake: there is a difference. As I […]

Influence Marketing and the FTC’s 4Ps of Disclosure

Influencers and brands alike should be aware of the FTC’s guidelines for making necessary disclosures in sponsored content. The guidelines have been in place since 2000, but were updated in March of 2013. I’ll give you the short version: if bloggers receive anything of value (free samples, payment, sponsored trips, etc.), this needs to be […]